Sunday, 14 October 2012

Evaluation for the Deconstruction and Reconstruction of a Music Video


For this task we had to take an already established video and re shoot the first 30 seconds of the video. We decided to reshoot 30 second of Miley Cyrus' 'Party in the USA'. This posed quite a challenge as  the actual video is set in a dusty car park in America on a very hot and sunny day. We had to film in England in the Autumn...This was the first hurdle we had to overcome. This was achieved by using the Wyke car park and the KC Stadium car park and expertly choosing a day when it was sunny but unfortunately was freezing cold! To create the illusion that was it was a sweltering day, we all wore summer clothes (shorts, t shirts etc) while our coats were on standby between shots.

Another difficulty that we had to face came in the form of classic cars. In the official Miley Cyrus video, the dusty car park is full of classic cars. We don't have or know anyone who has a classic car and so we decided that we would film with some nice looking cars instead. However, in the KC car park there was only one car in the whole car park and so we had to make do with that car.  This problem however didn't lessen the quality of the video once competed.

For the shoot , costumes and props were essential to even begin to remake the video. The costumes included 'summer clothes' which could be dresses, skirts, shorts and vests/t-shirts. This would create an illusion to a beautiful day. Props included cars, specifically a black car as a black car feature dominantly in the video.  We used different camera angles and shots to emulate the shots that the actual video created, these include high angle and low angle shots, close ups, mid shots and long shots to establish setting.
 
The task overall was fun but challenging. With a two week timescale to plan, edit and film the 30 seconds was a daunting task, but we managed to complete it and complete it a lesson early. The bulk of the filming was at the KC stadium so once that was filmed, I , as the editor, could then start to edit the bulk of the video whilst my group filmed the rest of the shots at college. If we had filmed everything and then stated to edit everything at once, we may not have got it  finished in the timescale however, editing bit by bit made the editing more efficient and quicker to complete, allowing our group to finish a lesson early. The editing took 3 days overall, which shows how much time is needed just to edit 30 seconds of a music video.

As most of the 30 second video was shot in the KC Stadium car park, we had to find a day when we could all be at the Stadium. The production plan helped us to distinguish when certain people had study periods where they could work on the video and when the whole group could be together. As this was the bulk of the music video, it was essential that we got everyone there at the same time. We managed to arrange to meet there after college on a Wednesday and got the filming done in two hours. The other shots could be filmed at college and not everyone had to be there for it. I think having this production plan helped us to manage our time wisely and ultimately complete the task in the time we had.

This process really showed me how long it takes to edit shots and create a music video of some quality. The filming in comparison takes maybe 2-3 days whereas the editing for a full length music video would take a few months. This task put into perspective the reality of the main task I have to complete and the short timescale I have to do it in. It did show that anything is possible, however creative and 'out there' your idea may be, it can be done and done well. This fuelled my ideas and made me realise that I can create a good and effective music video. 

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